Main reasons for South Korean webtoon popularity overseas 2023

Leading reasons for the popularity of South Korean webtoons worldwide as of November 2023

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Release date

April 2024

Region

Worldwide, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

7,409 respondents

Age group

15-59 years

Special properties

respondents who experienced South Korean webtoons

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.

Original question: "What do you think is the biggest factor working in favor of Korean webtoons?"

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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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