According to a survey conducted across 26 countries in 2023, around 24 percent of respondents stated that they considered the content of South Korean variety shows to be a leading reason for the popularity of K-dramas worldwide. While various variety shows are available on television, web-exclusive variety shows have become increasingly common and are now used as promotional tools for new music, drama, and movie releases.
Leading reasons for the popularity of South Korean variety entertainment shows worldwide as of November 2023
respondents who experienced South Korean variety show contents
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa. Â
Original question: "What do you think is the biggest factor working in favor of Korean variety shows?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Korean Foundation for International Cultural Exchange. (April 2, 2024). Leading reasons for the popularity of South Korean variety entertainment shows worldwide as of November 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1468575/south-korea-reasons-for-variety-show-popularity-worldwide/
Korean Foundation for International Cultural Exchange. "Leading reasons for the popularity of South Korean variety entertainment shows worldwide as of November 2023." Chart. April 2, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1468575/south-korea-reasons-for-variety-show-popularity-worldwide/
Korean Foundation for International Cultural Exchange. (2024). Leading reasons for the popularity of South Korean variety entertainment shows worldwide as of November 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1468575/south-korea-reasons-for-variety-show-popularity-worldwide/
Korean Foundation for International Cultural Exchange. "Leading Reasons for The Popularity of South Korean Variety Entertainment Shows Worldwide as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1468575/south-korea-reasons-for-variety-show-popularity-worldwide/
Korean Foundation for International Cultural Exchange, Leading reasons for the popularity of South Korean variety entertainment shows worldwide as of November 2023 Statista, https://www.statista.com/statistics/1468575/south-korea-reasons-for-variety-show-popularity-worldwide/ (last visited November 22, 2024)
Leading reasons for the popularity of South Korean variety entertainment shows worldwide as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1468575/south-korea-reasons-for-variety-show-popularity-worldwide/
