According to a survey conducted across 26 countries in 2023, around 13 percent of respondents stated that they considered well-structured and solid stories to be a leading reason for the popularity of K-dramas worldwide. Other commonly reported reasons included attractive actors and the pureness and innocence of depicted love stories.
Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of November 2023
respondents who experienced South Korean drama content; top-ranked answer only
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
Original question: "What do you think is the biggest factor working in favor of Korean dramas?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Korean Foundation for International Cultural Exchange. (April 2, 2024). Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of November 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
Korean Foundation for International Cultural Exchange. "Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of November 2023." Chart. April 2, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
Korean Foundation for International Cultural Exchange. (2024). Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of November 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
Korean Foundation for International Cultural Exchange. "Leading Reasons for The Popularity of South Korean Dramas (K-dramas) Worldwide as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
Korean Foundation for International Cultural Exchange, Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of November 2023 Statista, https://www.statista.com/statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/ (last visited December 22, 2024)
Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
