According to a survey conducted across 26 countries in 2023, around 13 percent of respondents stated that they considered well-structured and solid stories to be a leading reason for the popularity of K-dramas worldwide. Other commonly reported reasons included attractive actors and the pureness and innocence of depicted love stories.
Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of November 2023
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respondents who experienced South Korean drama content; top-ranked answer only
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
Original question: "What do you think is the biggest factor working in favor of Korean dramas?"
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of November 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
Korean Foundation for International Cultural Exchange. "Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of November 2023." Chart. April 2, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
Korean Foundation for International Cultural Exchange. (2024). Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of November 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
Korean Foundation for International Cultural Exchange. "Leading Reasons for The Popularity of South Korean Dramas (K-dramas) Worldwide as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
Korean Foundation for International Cultural Exchange, Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of November 2023 Statista, https://www.statista.com/statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/ (last visited August 24, 2024)
Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
