As of the first quarter of 2024, 85 percent of U.S. Prime Video consumers had an ad-supported account, while 15 percent had an ad-free subscription. In contrast, 78 percent of Netflix subscribers had an ad-free account and just 22 percent subscribed to an ad-supported tier.
Distribution of ad-supported and ad-free video streaming subscribers in the United States as of 1st quarter 2024, by platform
Characteristic
Ad-supported
Ad-free
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Media Play News. (May 5, 2024). Distribution of ad-supported and ad-free video streaming subscribers in the United States as of 1st quarter 2024, by platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1468533/ad-supported-vs-ad-free-subscribers-video-streaming-platforms/
Media Play News. "Distribution of ad-supported and ad-free video streaming subscribers in the United States as of 1st quarter 2024, by platform." Chart. May 5, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1468533/ad-supported-vs-ad-free-subscribers-video-streaming-platforms/
Media Play News. (2024). Distribution of ad-supported and ad-free video streaming subscribers in the United States as of 1st quarter 2024, by platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1468533/ad-supported-vs-ad-free-subscribers-video-streaming-platforms/
Media Play News. "Distribution of Ad-supported and Ad-free Video Streaming Subscribers in The United States as of 1st Quarter 2024, by Platform." Statista, Statista Inc., 5 May 2024, https://www.statista.com/statistics/1468533/ad-supported-vs-ad-free-subscribers-video-streaming-platforms/
Media Play News, Distribution of ad-supported and ad-free video streaming subscribers in the United States as of 1st quarter 2024, by platform Statista, https://www.statista.com/statistics/1468533/ad-supported-vs-ad-free-subscribers-video-streaming-platforms/ (last visited July 22, 2024)
Distribution of ad-supported and ad-free video streaming subscribers in the United States as of 1st quarter 2024, by platform [Graph], Media Play News, May 5, 2024. [Online]. Available: https://www.statista.com/statistics/1468533/ad-supported-vs-ad-free-subscribers-video-streaming-platforms/
