According to a survey on chocolate and snack brands conducted in Indonesia in July 2023, taste was the most important factor influencing the purchase of chocolate brands among Indonesian consumers, as stated by approximately 73 percent of respondents. Brand reputation came in second, with around 56 percent of respondents.
Leading factors influencing the purchase of chocolate brands in Indonesia as of August 2023
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Share of respondents
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Kurious by Katadata Insight Center. (August 8, 2023). Leading factors influencing the purchase of chocolate brands in Indonesia as of August 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1467805/indonesia-main-factors-influencing-chocolate-brand-purchases/
Kurious by Katadata Insight Center. "Leading factors influencing the purchase of chocolate brands in Indonesia as of August 2023." Chart. August 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1467805/indonesia-main-factors-influencing-chocolate-brand-purchases/
Kurious by Katadata Insight Center. (2023). Leading factors influencing the purchase of chocolate brands in Indonesia as of August 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1467805/indonesia-main-factors-influencing-chocolate-brand-purchases/
Kurious by Katadata Insight Center. "Leading Factors Influencing The Purchase of Chocolate Brands in Indonesia as of August 2023." Statista, Statista Inc., 8 Aug 2023, https://www.statista.com/statistics/1467805/indonesia-main-factors-influencing-chocolate-brand-purchases/
Kurious by Katadata Insight Center, Leading factors influencing the purchase of chocolate brands in Indonesia as of August 2023 Statista, https://www.statista.com/statistics/1467805/indonesia-main-factors-influencing-chocolate-brand-purchases/ (last visited July 22, 2024)
Leading factors influencing the purchase of chocolate brands in Indonesia as of August 2023 [Graph], Kurious by Katadata Insight Center, August 8, 2023. [Online]. Available: https://www.statista.com/statistics/1467805/indonesia-main-factors-influencing-chocolate-brand-purchases/