Retail industry email marketing metrics worldwide 2023-2024
In the second quarter of 2024, 99.3 percent of marketing emails sent by the retail industry were delivered to their intendended destinations. Among these, 36.4 percent were opened.
Email marketing performance in the retail industry worldwide in 2nd quarter 2023 and 2nd quarter 2024, by metric
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Zeta Global. (August 15, 2024). Email marketing performance in the retail industry worldwide in 2nd quarter 2023 and 2nd quarter 2024, by metric [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1467569/retail-email-marketing-worldwide/
Zeta Global. "Email marketing performance in the retail industry worldwide in 2nd quarter 2023 and 2nd quarter 2024, by metric." Chart. August 15, 2024. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1467569/retail-email-marketing-worldwide/
Zeta Global. (2024). Email marketing performance in the retail industry worldwide in 2nd quarter 2023 and 2nd quarter 2024, by metric. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1467569/retail-email-marketing-worldwide/
Zeta Global. "Email Marketing Performance in The Retail Industry Worldwide in 2nd Quarter 2023 and 2nd Quarter 2024, by Metric." Statista, Statista Inc., 15 Aug 2024, https://www.statista.com/statistics/1467569/retail-email-marketing-worldwide/
Zeta Global, Email marketing performance in the retail industry worldwide in 2nd quarter 2023 and 2nd quarter 2024, by metric Statista, https://www.statista.com/statistics/1467569/retail-email-marketing-worldwide/ (last visited January 03, 2025)
Email marketing performance in the retail industry worldwide in 2nd quarter 2023 and 2nd quarter 2024, by metric [Graph], Zeta Global, August 15, 2024. [Online]. Available: https://www.statista.com/statistics/1467569/retail-email-marketing-worldwide/