In 2023, digital out-of-home (DOOH) media generated 454 million euros in advertising revenue in Germany, out of which 226 million was generated by programmatic and 228 by non-programmatic DOOH media. In 2025, the total is expected to rise to 755 million euros, with programmatic accounting for roughly 63 percent.
Net digital-out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method
(in million euros)
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IDOOH. (October 18, 2024). Net digital-out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method (in million euros) [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/1467498/programmatic-dooh-ad-revenue-germany/
IDOOH. "Net digital-out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method (in million euros)." Chart. October 18, 2024. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/1467498/programmatic-dooh-ad-revenue-germany/
IDOOH. (2024). Net digital-out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method (in million euros). Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/1467498/programmatic-dooh-ad-revenue-germany/
IDOOH. "Net Digital-out-of-home Advertising Revenue in Germany from 2015 to 2032, by Purchase Method (in Million Euros)." Statista, Statista Inc., 18 Oct 2024, https://www.statista.com/statistics/1467498/programmatic-dooh-ad-revenue-germany/
IDOOH, Net digital-out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method (in million euros) Statista, https://www.statista.com/statistics/1467498/programmatic-dooh-ad-revenue-germany/ (last visited November 14, 2024)
Net digital-out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method (in million euros) [Graph], IDOOH, October 18, 2024. [Online]. Available: https://www.statista.com/statistics/1467498/programmatic-dooh-ad-revenue-germany/
