In 2023, digital out-of-home (DOOH) media generated 454 million euros in advertising revenue in Germany, out of which 226 million was generated by programmatic and 228 by non-programmatic DOOH media. In 2025, the total is expected to rise to 755 million euros, with programmatic accounting for roughly 63 percent.
Net digital-out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IDOOH. (October 18, 2024). Net digital-out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method (in million euros) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1467498/programmatic-dooh-ad-revenue-germany/
IDOOH. "Net digital-out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method (in million euros)." Chart. October 18, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1467498/programmatic-dooh-ad-revenue-germany/
IDOOH. (2024). Net digital-out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method (in million euros). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1467498/programmatic-dooh-ad-revenue-germany/
IDOOH. "Net Digital-out-of-home Advertising Revenue in Germany from 2015 to 2032, by Purchase Method (in Million Euros)." Statista, Statista Inc., 18 Oct 2024, https://www.statista.com/statistics/1467498/programmatic-dooh-ad-revenue-germany/
IDOOH, Net digital-out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method (in million euros) Statista, https://www.statista.com/statistics/1467498/programmatic-dooh-ad-revenue-germany/ (last visited November 21, 2024)
Net digital-out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method (in million euros) [Graph], IDOOH, October 18, 2024. [Online]. Available: https://www.statista.com/statistics/1467498/programmatic-dooh-ad-revenue-germany/