Types of marketing analytics performed in-house worldwide 2024

Published by Statista Research Department, Oct 27, 2024

During a global 2024 survey, it was found that A/B and multivariate testing was the type of advanced analytics performed most often in-house, named by 55 percent of respodents. Ad platform optimization ranked second, mentioned by 42 percent of respondents.

Types of advanced analytics performed in-house according to marketers worldwide as of September 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

September 2024

Region

Worldwide

Survey time period

as of September 2024

Number of respondents

327 respondents

Special properties

among in-house and agency marketers

Supplementary notes

The source does not provide a survey date. The date provided is the release date.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-government "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-government

E-government usage

6

Online content and services

6

Social media

8

National cybersecurity

5

United States: government information during coronavirus pandemic

5

Further Content: You might find this interesting as well

Topics

Digital advertising in RussiaDigital retail media advertising in EuropeMobile advertising and marketing in EuropeVideo advertising and marketing worldwideAdvertising in Poland
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.