Since 2020, Australia's offline market has consistently been the leading sales channel for the country's skincare products. In 2024, the offline sales share was around 77.5 percent, with the online sales share at 22.5 percent. By 2029, the online skincare market is expected to hold a share of around 31 percent of Australia's skincare market, slowly eating into the offline market share.
Revenue share of the skincare market in Australia from 2020 to 2029, by sales channel
Data provided by Statista Market Insights are estimates.
Definition:
Skin Care includes cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are not used for decorative purposes. Excluded are skin treatment products with a health focus, e.g. acne treatments, which are shown in the Consumer Market Outlook as part of OTC Pharmaceuticals.
Structure:
The market consists of 5 different segments:
The Face Skin Care covers cosmetic products designed for care and protection of the face, covering face and eye creams, face scrubs, masks and lip balms.
The Body segment includes cosmetic products designed for care and protection of the skin. These incorporate all types of creams and lotions for the body, massage oil, hand and foot care.
The Sun Protection market includes cosmetic products used for sun protection of the skin. This incorporates all types of adult sunscreens, sun sprays and after sun lotions.
The Baby & Child cover products designed for the young and for the protection of their skin. These incorporate baby lotion, baby oil, baby powder and sunscreen for babies and children.
The Natural Skin Care covers cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are made from natural ingredients and designed to contain low or minimal amounts of synthetic chemicals content.
Additional Information:
The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C).Â
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Statista. (October 1, 2024). Revenue share of the skincare market in Australia from 2020 to 2029, by sales channel [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/forecasts/1466965/australia-skin-care-market-share-by-sales-channel
Statista. "Revenue share of the skincare market in Australia from 2020 to 2029, by sales channel." Chart. October 1, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/forecasts/1466965/australia-skin-care-market-share-by-sales-channel
Statista. (2024). Revenue share of the skincare market in Australia from 2020 to 2029, by sales channel. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/forecasts/1466965/australia-skin-care-market-share-by-sales-channel
Statista. "Revenue Share of The Skincare Market in Australia from 2020 to 2029, by Sales Channel." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/forecasts/1466965/australia-skin-care-market-share-by-sales-channel
Statista, Revenue share of the skincare market in Australia from 2020 to 2029, by sales channel Statista, https://www.statista.com/forecasts/1466965/australia-skin-care-market-share-by-sales-channel (last visited November 18, 2024)
Revenue share of the skincare market in Australia from 2020 to 2029, by sales channel [Graph], Statista, October 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1466965/australia-skin-care-market-share-by-sales-channel