On May 20, Iceland Food Limited - a British supermarket chain - launched a new ad tagline "That's why we go to Iceland" to replace its previous "That's why mums go to Iceland." Consumer awareness of their ads started rising from that day on, reaching a record of 14.7 percent on May 3, 2024.
Share of consumers who saw an ad for Iceland Foods Limited in the United Kingdom (UK) in April and May 2024
Characteristic
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YouGov. (May 15, 2024). Share of consumers who saw an ad for Iceland Foods Limited in the United Kingdom (UK) in April and May 2024 [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1466956/iceland-foods-ad-awareness-uk/
YouGov. "Share of consumers who saw an ad for Iceland Foods Limited in the United Kingdom (UK) in April and May 2024." Chart. May 15, 2024. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1466956/iceland-foods-ad-awareness-uk/
YouGov. (2024). Share of consumers who saw an ad for Iceland Foods Limited in the United Kingdom (UK) in April and May 2024. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1466956/iceland-foods-ad-awareness-uk/
YouGov. "Share of Consumers Who Saw An Ad for Iceland Foods Limited in The United Kingdom (Uk) in April and May 2024." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1466956/iceland-foods-ad-awareness-uk/
YouGov, Share of consumers who saw an ad for Iceland Foods Limited in the United Kingdom (UK) in April and May 2024 Statista, https://www.statista.com/statistics/1466956/iceland-foods-ad-awareness-uk/ (last visited July 04, 2024)
Share of consumers who saw an ad for Iceland Foods Limited in the United Kingdom (UK) in April and May 2024 [Graph], YouGov, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1466956/iceland-foods-ad-awareness-uk/