Iceland Foods ad awareness in the UK 2024

Published by Statista Research Department, May 27, 2024
On May 20, Iceland Food Limited - a British supermarket chain - launched a new ad tagline "That's why we go to Iceland" to replace its previous "That's why mums go to Iceland." Consumer awareness of their ads started rising from that day on, reaching a record of 14.7 percent on May 3, 2024.

Share of consumers who saw an ad for Iceland Foods Limited in the United Kingdom (UK) in April and May 2024

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Release date

May 2024

Region

United Kingdom

Survey time period

April 1 to May 6, 2024

Special properties

in the last two weeks

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