During the September 2023 survey, 44 percent of responding brand and agency marketers from Europe stated that high-quality targeting was a benefit of of applying artificial intelligence (AI) and machine learning (ML) to digital advertising campaigns. The was the most frequently named benefit. Increased consumer engagement ranked second, mentioned by 42 percent of respondents.
Benefits of applying artificial intelligence (AI) and machine learning (ML) to digital advertising campaigns according to among media professionals in Europe as of September 2023
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ExchangeWire, & StackAdapt. (December 31, 2023). Benefits of applying artificial intelligence (AI) and machine learning (ML) to digital advertising campaigns according to among media professionals in Europe as of September 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1466938/benefits-ai-digital-advertising-europe/
ExchangeWire, und StackAdapt. "Benefits of applying artificial intelligence (AI) and machine learning (ML) to digital advertising campaigns according to among media professionals in Europe as of September 2023." Chart. December 31, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1466938/benefits-ai-digital-advertising-europe/
ExchangeWire, StackAdapt. (2023). Benefits of applying artificial intelligence (AI) and machine learning (ML) to digital advertising campaigns according to among media professionals in Europe as of September 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1466938/benefits-ai-digital-advertising-europe/
ExchangeWire, and StackAdapt. "Benefits of Applying Artificial Intelligence (Ai) and Machine Learning (Ml) to Digital Advertising Campaigns According to among Media Professionals in Europe as of September 2023." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/1466938/benefits-ai-digital-advertising-europe/
ExchangeWire & StackAdapt, Benefits of applying artificial intelligence (AI) and machine learning (ML) to digital advertising campaigns according to among media professionals in Europe as of September 2023 Statista, https://www.statista.com/statistics/1466938/benefits-ai-digital-advertising-europe/ (last visited December 21, 2024)
Benefits of applying artificial intelligence (AI) and machine learning (ML) to digital advertising campaigns according to among media professionals in Europe as of September 2023 [Graph], ExchangeWire, & StackAdapt, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/1466938/benefits-ai-digital-advertising-europe/
