During the September 2023 survey, 63 percent of responding brand and agency marketers stated that they were using artificial intelligence-powered tools for audience targeting. Another 33 percent were planning to use such tools in the coming 12 months.
Take-up of artificial intelligence for audience targeting according to among media professionals in Europe as of September 2023
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ExchangeWire, & StackAdapt. (December 31, 2023). Take-up of artificial intelligence for audience targeting according to among media professionals in Europe as of September 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1466913/use-ai-audience-targeting-europe/
ExchangeWire, und StackAdapt. "Take-up of artificial intelligence for audience targeting according to among media professionals in Europe as of September 2023." Chart. December 31, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1466913/use-ai-audience-targeting-europe/
ExchangeWire, StackAdapt. (2023). Take-up of artificial intelligence for audience targeting according to among media professionals in Europe as of September 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1466913/use-ai-audience-targeting-europe/
ExchangeWire, and StackAdapt. "Take-up of Artificial Intelligence for Audience Targeting According to among Media Professionals in Europe as of September 2023." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/1466913/use-ai-audience-targeting-europe/
ExchangeWire & StackAdapt, Take-up of artificial intelligence for audience targeting according to among media professionals in Europe as of September 2023 Statista, https://www.statista.com/statistics/1466913/use-ai-audience-targeting-europe/ (last visited December 21, 2024)
Take-up of artificial intelligence for audience targeting according to among media professionals in Europe as of September 2023 [Graph], ExchangeWire, & StackAdapt, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/1466913/use-ai-audience-targeting-europe/
