Popularity of horror as online video content genre in the U.S. 2019-2023

Regardless of the provider they use, U.S. consumers stream all types of genres. How has the popularity of horror as online video content genre in the U.S. changed over the past years? There is only a slight increase from 2022 Q4 to the current value. This is the peak of an upwards trend since 2019.

While horror content watchers were showing this development in the recent past, many other genres had peaks and valleys in popularity, possibly due to a constant stream of new hit shows being hyped among viewers. Amidst streaming wars and password sharing breakdowns, many suppliers are expanding their catalogues to garner even bigger audiences. To see what type of content Netflix and their rivals should invest into next, we gathered the overview of the preferred digital video content by genre in the U.S. benchmarking horror content watchers among other genres.
The survey was conducted online among 3675 to 8858 respondents per quarter in the United States, between 2019 and 2023. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.