In the first quarter of 2024, Huge Facebook accounts, which had over 50,000 followers, reported an engagement rate of approximately 2.18 percent on their Reels. In comparison, Tiny and Small Facebook accounts, which had a following of 2,000 or fewer, reported engagement rates for their Reels of 1.55, respectively. Medium Facebook accounts, which had a following between 2,001 and 10,000 users, reported Reels engagement rates of 1.76 percent.
May 2024
Worldwide
January to March, 2024
video posted on daily basis
The source does not provide an exact survey date. The date provided is the publication date.
694,683 short-form videos and143,143 accounts on Facebook.
Tiny accounts: between 0 and 500 followers.
Small accounts: between 501 and 2,000 followers.
Medium accounts: between 2,001 and 10,000 followers.
Big accounts: between 10,001 and 50,000 followers.
Huge accounts: with over 50,001 followers
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Performance
Usage and demographics
Creators and content
Community guidelines enforcement
Douyin usage in China
Marketing and advertising
ByteDance brand
Spotlight: U.S. TikTok ban
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
