Based on the use of TV and video services, YouTube was the most popular streaming platform in the U.S., with a streaming share of nearly nine percent in November 2023. This marks a growth from the market share of six percent reported in May 2021. The second most used streaming service was Netflix, followed by Amazon Prime Video and Hulu. These services in the top four offer sports exclusive, highlighting the importance of sports content for the consumer.
Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform
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Nielsen. (April 9, 2024). Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1466618/streamings-share-of-total-tv-by-streaming-platform/
Nielsen. "Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform." Chart. April 9, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1466618/streamings-share-of-total-tv-by-streaming-platform/
Nielsen. (2024). Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1466618/streamings-share-of-total-tv-by-streaming-platform/
Nielsen. "Streaming's Share of Total Tv and Video Use in The United States in May 2021 and November 2023, by Platform." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1466618/streamings-share-of-total-tv-by-streaming-platform/
Nielsen, Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform Statista, https://www.statista.com/statistics/1466618/streamings-share-of-total-tv-by-streaming-platform/ (last visited January 09, 2025)
Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform [Graph], Nielsen, April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1466618/streamings-share-of-total-tv-by-streaming-platform/
