Based on the use of TV and video services, YouTube was the most popular streaming platform in the U.S., with a streaming share of nearly nine percent in November 2023. This marks a growth from the market share of six percent reported in May 2021. The second most used streaming service was Netflix, followed by Amazon Prime Video and Hulu. These services in the top four offer sports exclusive, highlighting the importance of sports content for the consumer.
Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform
Characteristic
May 2021
November 2023
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (April 9, 2024). Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1466618/streamings-share-of-total-tv-by-streaming-platform/
Nielsen. "Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform." Chart. April 9, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1466618/streamings-share-of-total-tv-by-streaming-platform/
Nielsen. (2024). Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1466618/streamings-share-of-total-tv-by-streaming-platform/
Nielsen. "Streaming's Share of Total Tv and Video Use in The United States in May 2021 and November 2023, by Platform." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1466618/streamings-share-of-total-tv-by-streaming-platform/
Nielsen, Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform Statista, https://www.statista.com/statistics/1466618/streamings-share-of-total-tv-by-streaming-platform/ (last visited July 22, 2024)
Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform [Graph], Nielsen, April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1466618/streamings-share-of-total-tv-by-streaming-platform/