TikTok videos ideal length 2024, by account size

Published by Laura Ceci, May 28, 2024

During the first quarter of 2024, Huge TikTok accounts, which had over 50,000 followers, were recommenced to produce content of 7.28 minutes in duration. In comparison, Big accounts, which counted between 10,001 and 50,000 followers, were reported to have an ideal content length of 7.48 minutes. Tiny accounts, which had a following of less than 500 users, had an ideal content length of 2.6 minutes.

Ideal duration of TikTok videos posted worldwide in 1st quarter 2024, by account size (in minutes)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

May 2024

Region

Worldwide

Survey time period

January to March, 2024

Special properties

video posted on daily basis

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

747,071 short-form videos and 61,616 accounts on TikTok.

Tiny accounts: between 0 and 500 followers.
Small accounts: between 501 and 2,000 followers.
Medium accounts: between 2,001 and 10,000 followers.
Big accounts: between 10,001 and 50,000 followers.
Huge accounts: with over 50,001 followers

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " TikTok "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you TikTok

Overview

4

Performance

7

Usage and demographics

5

Creators and content

6

Community guidelines enforcement

8

Douyin usage in China

6

Marketing and advertising

6

ByteDance brand

7

Spotlight: U.S. TikTok ban

7

Further Content: You might find this interesting as well

Topics

TikTokMobile app usageInstagramMobile social media worldwideSocial sharing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.