YouTube Shorts and videos engagement 2024, by account size

Published by Laura Ceci, May 28, 2024

During the first quarter of 2024, Huge YouTube accounts, which had over 50,000 followers, reported an engagement rate of approximately 6.2 percent on their short-format content. In comparison, engagement was sensibly lower on long-format videos, which reported an engagement rate of 1.72 percent for Huge accounts. Medium YouTube accounts, which had a following between 2,001 and 10,000 users, reported engagement ratings of almost three percent on their Shorts, while long videos had an engagement of around 0.15 percent.

Engagement rate of YouTube Shorts and videos worldwide in 1st quarter 2024, by account size

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Release date

May 2024

Region

Worldwide

Survey time period

January to March, 2024

Special properties

video posted on daily basis

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

The source analyzed 305,341 short-form videos and 47,648 accounts on YouTube.
Tiny accounts: between 0 and 500 followers.
Small accounts: between 501 and 2,000 followers.
Medium accounts: between 2,001 and 10,000 followers.
Big accounts: between 10,001 and 50,000 followers.
Huge accounts: with over 50,001 followers

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