Beauty and personal care product discovery via online reviews in the U.S. 2019-2023

Published by Statista Research Department, May 29, 2024

Nearly four out of ten women in the United States discovered new beauty and personal care products to buy via online reviews in 2023. This represents a four percent increase compared to 2019, when approximately 35 percent of survey respondents were of the same opinion. In 2023, it was much more popular for women to find new beauty and personal care items via social media, as nearly one in six did so that year.

Share of women discovering new beauty and personal care products to buy via online reviews in the United States from 2019 to 2023

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Release date

February 2024

Region

United States

Survey time period

2019 to 2023

Special properties

female beauty consumers

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Statistics on " Beauty and personal care e-commerce in the United States "

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Overview

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Users and spending habits

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Spotlight: Gen Z shoppers

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