Beauty and personal care product discovery via online reviews in the U.S. 2019-2023
Nearly four out of ten women in the United States discovered new beauty and personal care products to buy via online reviews in 2023. This represents a four percent increase compared to 2019, when approximately 35 percent of survey respondents were of the same opinion. In 2023, it was much more popular for women to find new beauty and personal care items via social media, as nearly one in six did so that year.