![M. Shahbandeh](https://cdn.statcdn.com/static/../CMS/contactperson/ERI1239_1592297431.png)
Milk consumption decreases in the U.S. by generation 2024
As of 2024, Gen Z consumers had the highest percentage of milk consumption reduction among the consumers. About 36 percent of Gen Z consumers stated that they have reduced their milk intake in the past decade.