Beauty and personal care product discovery on social media in the U.S. 2019-2023

Published by Statista Research Department, Nov 9, 2024

The share of women in the United States who discover new beauty and personal care products to buy on social media has decreased slightly since 2019. In that year, about 61 percent of the survey respondents found new products to purchase on social sites. In 2023, this share had dropped to approximately 58 percent.

Share of women discovering new beauty and personal care products to buy on social media in the United States from 2019 to 2023

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Release date

February 2024

Region

United States

Survey time period

2019 to 2023

Special properties

female beauty consumers

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Statistics on " Beauty and personal care e-commerce in the United States "

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Overview

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Online shopping

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Users and spending habits

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Spotlight: Gen Z shoppers

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Topics

Beauty and personal care e-commerce in the United StatesCosmetics industry in the U.S.Beauty and personal care e-commerce in the NordicsBeauty shopping on social media Beauty and personal care e-commerce worldwide
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