In the United States, more women are finding new beauty and personal care products to buy on brand websites. These products were discovered on direct-to-consumer websites by approximately one-third of female consumers in 2019. In 2023, this had risen to roughly two-fifths of respondents.
Share of women discovering new beauty and personal care products to buy on brand websites in the United States from 2019 to 2023
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Stella Rising. (February 22, 2024). Share of women discovering new beauty and personal care products to buy on brand websites in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1466566/d2c-beauty-product-discovery/
Stella Rising. "Share of women discovering new beauty and personal care products to buy on brand websites in the United States from 2019 to 2023." Chart. February 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1466566/d2c-beauty-product-discovery/
Stella Rising. (2024). Share of women discovering new beauty and personal care products to buy on brand websites in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1466566/d2c-beauty-product-discovery/
Stella Rising. "Share of Women Discovering New Beauty and Personal Care Products to Buy on Brand Websites in The United States from 2019 to 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1466566/d2c-beauty-product-discovery/
Stella Rising, Share of women discovering new beauty and personal care products to buy on brand websites in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/1466566/d2c-beauty-product-discovery/ (last visited December 22, 2024)
Share of women discovering new beauty and personal care products to buy on brand websites in the United States from 2019 to 2023 [Graph], Stella Rising, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1466566/d2c-beauty-product-discovery/
