Facebook & Instagram: ideal posting time of Reels on Meta platforms 2024
According to a 2024 study of Reels hosted on Meta platforms Facebook and Instagram, the highest average video views on either platform were in the late hours of the day, especially at midnight. Instagram Reels that were published at midnight generated approximately 25,000 views on average, while Facebook Reels published at the same time received approximately half of the views, or 12,300 on average during the first quarter of 2024. However, the most popular posting time for content creators was six in the afternoon, with 119,000 Reels published on Instagram and 60,000 Reels published on Facebook at that time, respectively.