When it comes to cosmetics and make-up users, brand awareness of Natura was at 99 percent in Brazil in 2023. The São Paulo based beauty and personal care brand was liked by over two-thirds of Brazilian cosmetics and make-up users.
The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
Natura brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023
During the survey, the questions were phrased as follows:
Brand awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to cosmetics & make-up, which of the following brands do you like?
Brand usage: When it comes to cosmetics & make-up, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to cosmetics & make-up, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (November 30, 2023). Natura brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1466540/natura-cosmetics-and-make-up-brand-profile-in-brazil
Statista. "Natura brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023." Chart. November 30, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1466540/natura-cosmetics-and-make-up-brand-profile-in-brazil
Statista. (2023). Natura brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1466540/natura-cosmetics-and-make-up-brand-profile-in-brazil
Statista. "Natura Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Cosmetics and Make-up Users in Brazil in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/forecasts/1466540/natura-cosmetics-and-make-up-brand-profile-in-brazil
Statista, Natura brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023 Statista, https://www.statista.com/forecasts/1466540/natura-cosmetics-and-make-up-brand-profile-in-brazil (last visited December 23, 2024)
Natura brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023 [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/forecasts/1466540/natura-cosmetics-and-make-up-brand-profile-in-brazil
