YouTube: leading video format 2024, by user interactions

Published by Laura Ceci, May 28, 2024

During first quarter of 2024, YouTube Shorts collected a higher number of interactions from the platform's users, with 37.4 likes on average per short-format video, as well as 0.22 dislikes. Long-format videos, which are the platform's most popular user-generated content, generated approximately 18 likes per video as well as 0.20 dislikes on average.

Most popular video format on YouTube worldwide 1st quarter 2024, by user interactions

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Release date

May 2024

Region

Worldwide

Survey time period

January to March, 2024

Special properties

users interactions include likes and dislikes

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

The source analyzed 305,341 short-form videos and 47,648 accounts on YouTube.

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