In 2023, Amazon was the top online retailer for beauty brands in the United States based on the share of purchase intent clicks. With a percentage of 25.9, Walmart came in second, followed by Target with 18.2 percent. Purchase intent clicks refer to the amount of times a consumer has clicked through to a minimum of one retailer during one session.
Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks
The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.
In order to understand digital shopping behavior, key e-commerce performance indicators were collected across hundreds of brands and over 250 channels, as well as more than 7,000 retailer integrations.
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MikMak. (May 16, 2024). Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1466467/top-beauty-retailer-us-purchase-intent/
MikMak. "Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks." Chart. May 16, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1466467/top-beauty-retailer-us-purchase-intent/
MikMak. (2024). Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1466467/top-beauty-retailer-us-purchase-intent/
MikMak. "Leading Online Retailers for Beauty Brands in The United States in 2023, by Purchase Intent Clicks." Statista, Statista Inc., 16 May 2024, https://www.statista.com/statistics/1466467/top-beauty-retailer-us-purchase-intent/
MikMak, Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks Statista, https://www.statista.com/statistics/1466467/top-beauty-retailer-us-purchase-intent/ (last visited December 30, 2024)
Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks [Graph], MikMak, May 16, 2024. [Online]. Available: https://www.statista.com/statistics/1466467/top-beauty-retailer-us-purchase-intent/
