A survey from September 2023 found that nearly half of American respondents cited quality of content as the main factor that drives them to keep a particular video streaming service. The amount of content available was the second most important factor, with 23 percent of respondents highlighting its importance. Price was a significant consideration for 21 percent of consumers.
Primary drivers for consumers to remain subscribed to a video streaming platform in the United States as of September 2023
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StreamTV Insider. (December 6, 2023). Primary drivers for consumers to remain subscribed to a video streaming platform in the United States as of September 2023 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1466436/leading-drivers-loyalty-video-streaming-service-us/
StreamTV Insider. "Primary drivers for consumers to remain subscribed to a video streaming platform in the United States as of September 2023." Chart. December 6, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1466436/leading-drivers-loyalty-video-streaming-service-us/
StreamTV Insider. (2023). Primary drivers for consumers to remain subscribed to a video streaming platform in the United States as of September 2023. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1466436/leading-drivers-loyalty-video-streaming-service-us/
StreamTV Insider. "Primary Drivers for Consumers to Remain Subscribed to a Video Streaming Platform in The United States as of September 2023." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1466436/leading-drivers-loyalty-video-streaming-service-us/
StreamTV Insider, Primary drivers for consumers to remain subscribed to a video streaming platform in the United States as of September 2023 Statista, https://www.statista.com/statistics/1466436/leading-drivers-loyalty-video-streaming-service-us/ (last visited January 09, 2025)
Primary drivers for consumers to remain subscribed to a video streaming platform in the United States as of September 2023 [Graph], StreamTV Insider, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1466436/leading-drivers-loyalty-video-streaming-service-us/
