Share of internet users feeling represented by ads in selected markets worldwide 2023

Published by
J. G. Navarro,
May 16, 2024
As of the third quarter of 2023, approximately 23.3 percent of internet users surveyed in India reported feeling represented in the advertising they saw, regardless of its channel or medium. That was the highest share among the displayed worldwide markets. Ghana with approximately 20.7 percent and China with 19.6 percent rounded up the top three. In South Korea, Japan, Croatia, and Czechia, the share stood below four percent.

Percentage of internet users feeling represented in the advertising they saw in selected markets worldwide as of 3rd quarter 2023

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Release date

January 2024

Region

Worldwide

Survey time period

Q3 2023

Age group

16-64 years

Special properties

regardless of advertising channel or medium

Method of interview

Online survey

Supplementary notes

The source does not specify the number of respondents.

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