As of the third quarter of 2023, approximately 23.3 percent of internet users surveyed in India reported feeling represented in the advertising they saw, regardless of its channel or medium. That was the highest share among the displayed worldwide markets. Ghana with approximately 20.7 percent and China with 19.6 percent rounded up the top three. In South Korea, Japan, Croatia, and Czechia, the share stood below four percent.
Percentage of internet users feeling represented in the advertising they saw in selected markets worldwide as of 3rd quarter 2023
Characteristic
Share of respondents
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DataReportal, & We Are Social, & Meltwater. (January 31, 2024). Percentage of internet users feeling represented in the advertising they saw in selected markets worldwide as of 3rd quarter 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1466411/advertising-representativeness-internet-users-worldwide/
DataReportal, und We Are Social, und Meltwater. "Percentage of internet users feeling represented in the advertising they saw in selected markets worldwide as of 3rd quarter 2023." Chart. January 31, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1466411/advertising-representativeness-internet-users-worldwide/
DataReportal, We Are Social, Meltwater. (2024). Percentage of internet users feeling represented in the advertising they saw in selected markets worldwide as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1466411/advertising-representativeness-internet-users-worldwide/
DataReportal, and We Are Social, and Meltwater. "Percentage of Internet Users Feeling Represented in The Advertising They Saw in Selected Markets Worldwide as of 3rd Quarter 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1466411/advertising-representativeness-internet-users-worldwide/
DataReportal & We Are Social & Meltwater, Percentage of internet users feeling represented in the advertising they saw in selected markets worldwide as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1466411/advertising-representativeness-internet-users-worldwide/ (last visited August 24, 2024)
Percentage of internet users feeling represented in the advertising they saw in selected markets worldwide as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1466411/advertising-representativeness-internet-users-worldwide/