During a worldwide survey among moviegoers published at the end of 2023, around 50 percent of respondents in Germany and the United Kingdom reported enjoying watching cinema advertisements. In India and Thailand, the share reached 47 percent, while in Denmark it fell behind 20 percent.
Percentage of moviegoers enjoying watching advertisements at the cinema in selected markets worldwide as of December 2023
* Over 1,000 respondents per market. Respondents were aged 16 and over in China and 18 and over in other markets.
The source used a nationally representative sample. However, in India and the United Arab Emirates, it used urban representative samples, while in China, Hong Kong, Indonesia, and Thailand, it used online representative samples.
The source does not specify the survey type.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (December 22, 2023). Percentage of moviegoers enjoying watching advertisements at the cinema in selected markets worldwide as of December 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1466409/moviegoers-cinema-advertisement-worldwide/
YouGov. "Percentage of moviegoers enjoying watching advertisements at the cinema in selected markets worldwide as of December 2023." Chart. December 22, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1466409/moviegoers-cinema-advertisement-worldwide/
YouGov. (2023). Percentage of moviegoers enjoying watching advertisements at the cinema in selected markets worldwide as of December 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1466409/moviegoers-cinema-advertisement-worldwide/
YouGov. "Percentage of Moviegoers Enjoying Watching Advertisements at The Cinema in Selected Markets Worldwide as of December 2023." Statista, Statista Inc., 22 Dec 2023, https://www.statista.com/statistics/1466409/moviegoers-cinema-advertisement-worldwide/
YouGov, Percentage of moviegoers enjoying watching advertisements at the cinema in selected markets worldwide as of December 2023 Statista, https://www.statista.com/statistics/1466409/moviegoers-cinema-advertisement-worldwide/ (last visited October 02, 2024)
Percentage of moviegoers enjoying watching advertisements at the cinema in selected markets worldwide as of December 2023 [Graph], YouGov, December 22, 2023. [Online]. Available: https://www.statista.com/statistics/1466409/moviegoers-cinema-advertisement-worldwide/
