During the first quarter of 2024, TikTok content creators had a higher recommended posting frequency than other platforms. Huge TikTok accounts, which counted over 50,000 followers, had an ideal daily posting frequency of one video. In comparison, short videos hosted on Instagram as Reels had a recommended posting frequency of 0.55 videos per day for accounts of the same size. While TikTok recorded the highest number of average views among all short video platforms (1466343), TikTok content creators were recommended to post more often than creators hosting their videos on other platforms and in-app features.
Recommended daily posting frequency on most popular short video platforms and features worldwide as in 1st quarter 2024, by account size
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Recommended daily posting frequency on most popular short video platforms and features worldwide as in 1st quarter 2024, by account size
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based on daily posting numbers, daily posting frequency
Supplementary notes
The source does not provide an exact survey date. The date provided is the publication date.
The source analyzed:
305,341 short-form videos and 47,648 accounts on YouTube;
747,071 short-form videos and 61,616 accounts on TikTok;
1,687,846 short-form videos and 232,385 accounts on Instagram;
694,683 short-form videos and143,143 accounts on Facebook;
Tiny accounts: between 0 and 500 followers.
Small accounts: between 501 and 2,000 followers.
Medium accounts: between 2,001 and 10,000 followers.
Big accounts: between 10,001 and 50,000 followers.
Huge accounts: with over 50,001 followers.
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Metricool. (May 8, 2024). Recommended daily posting frequency on most popular short video platforms and features worldwide as in 1st quarter 2024, by account size [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/1466398/ideal-posting-frequency-by-account-size/
Metricool. "Recommended daily posting frequency on most popular short video platforms and features worldwide as in 1st quarter 2024, by account size." Chart. May 8, 2024. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/1466398/ideal-posting-frequency-by-account-size/
Metricool. (2024). Recommended daily posting frequency on most popular short video platforms and features worldwide as in 1st quarter 2024, by account size. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/1466398/ideal-posting-frequency-by-account-size/
Metricool. "Recommended Daily Posting Frequency on Most Popular Short Video Platforms and Features Worldwide as in 1st Quarter 2024, by Account Size." Statista, Statista Inc., 8 May 2024, https://www.statista.com/statistics/1466398/ideal-posting-frequency-by-account-size/
Metricool, Recommended daily posting frequency on most popular short video platforms and features worldwide as in 1st quarter 2024, by account size Statista, https://www.statista.com/statistics/1466398/ideal-posting-frequency-by-account-size/ (last visited March 14, 2025)
Recommended daily posting frequency on most popular short video platforms and features worldwide as in 1st quarter 2024, by account size [Graph], Metricool, May 8, 2024. [Online]. Available: https://www.statista.com/statistics/1466398/ideal-posting-frequency-by-account-size/
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