During the first quarter of 2024, YouTube shorts recorded the highest engagement rate across all short video platforms and in-app features analyzed. Content hosted on YouTube in form of shorts had an engagement rate of 5.91 percent, while TikTok reported an engagement rate of approximately 5.75 percent. Facebook Reels had an engagement rate of around two percent, making the platform rank last for short-format user engagement.
May 2024
Worldwide
January to March, 2024
The source does not provide an exact survey date. The date provided is the publication date.
The source analyzed:
305,341 short-form videos and 47,648 accounts on YouTube;
747,071 short-form videos and 61,616 accounts on TikTok;
1,687,846 short-form videos and 232,385 accounts on Instagram;
694,683 short-form videos and143,143 accounts on Facebook;
Tiny accounts: between 0 and 500 followers.
Small accounts: between 501 and 2,000 followers.
Medium accounts: between 2,001 and 10,000 followers.
Big accounts: between 10,001 and 50,000 followers.
Huge accounts: with over 50,001
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Overview
Performance
Usage and demographics
Creators and content
Community guidelines enforcement
Douyin usage in China
Marketing and advertising
ByteDance brand
Spotlight: U.S. TikTok ban
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Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
