During first quarter 2024, TikTok content recorded an average of 18,173 views, making the platform rank as the most engaging for social and short-form video content. Instagram was the second most popular platform, with its Reels generating 16,152 average views. Facebook short form videos, also called Reels, ranked third. In comparison, YouTube Shorts ranked the lowest based on average video views - approximately 650 as of the examined time.
Most popular short video platform and features worldwide 1st quarter 2024, average video views
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Average video views
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The source does not provide an exact survey date. The date provided is the publication date.
The source analyzed:
305,341 short-form videos and 47,648 accounts on YouTube;
747,071 short-form videos and 61,616 accounts on TikTok;
1,687,846 short-form videos and 232,385 accounts on Instagram;
694,683 short-form videos and143,143 accounts on Facebook;
Tiny accounts: between 0 and 500 followers.
Small accounts: between 501 and 2,000 followers.
Medium accounts: between 2,001 and 10,000 followers.
Big accounts: between 10,001 and 50,000 followers.
Huge accounts: with over 50,001 followers.
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Metricool. (May 8, 2024). Most popular short video platform and features worldwide 1st quarter 2024, average video views [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1466343/short-video-platform/
Metricool. "Most popular short video platform and features worldwide 1st quarter 2024, average video views." Chart. May 8, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1466343/short-video-platform/
Metricool. (2024). Most popular short video platform and features worldwide 1st quarter 2024, average video views. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1466343/short-video-platform/
Metricool. "Most Popular Short Video Platform and Features Worldwide 1st Quarter 2024, Average Video Views." Statista, Statista Inc., 8 May 2024, https://www.statista.com/statistics/1466343/short-video-platform/
Metricool, Most popular short video platform and features worldwide 1st quarter 2024, average video views Statista, https://www.statista.com/statistics/1466343/short-video-platform/ (last visited August 24, 2024)
Most popular short video platform and features worldwide 1st quarter 2024, average video views [Graph], Metricool, May 8, 2024. [Online]. Available: https://www.statista.com/statistics/1466343/short-video-platform/