Importance of sustainability of wedding venues/suppliers in the UK 2024

About 40 percent of newly engaged couples in the United Kingdom (UK) stated during a survey that they would regard their wedding venue or suppliers positively if they had a green policy. About a quarter of respondents said they did not care either way if they supported sustainable practices. 

How important is sustainability, really? 

While newly engaged couples would like their wedding venue to have a green policy, sustainability was not the most important factor couples considered when choosing a wedding venue. In fact, sustainability was not even one of the top five factors that couples considered in 2024. Still, engaged couples were willing to spend an average of 6,000 to 10,000 British pounds for wedding venues, and thousands of dollars for other suppliers in 2023. As such, it benefits both venues and suppliers to be regarded favorably when it comes to sustainability. 

Wedding sustainability in the UK 

Green wedding venues are not the only way engaged couples have been making sustainability a priority. In 2023, couples in the UK incorporated second-hand or vintage wedding fashion elements, like jewelry or veils, into their weddings. Vintage jewelry was especially popular with Gen Z couples.