In 2023, Nike returned to the top of the list of leading outdoor athletic footwear brands on China's e-commerce platform Tmall in terms of sales value, with a market share of 13.3 percent. adidas, on the other hand, had lost ground since 2020, ranking behind domestic brands ANTA and Li-Ning in 2023. Notably, FILA, another brand of Anta Sports Products Limited, saw a steady increase in market share from 0.6 percent in 2017 to 8.2 percent in 2023.
Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall from 2017 to 2023
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Guosen Securities, & Eastmoney.com. (April 19, 2024). Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall from 2017 to 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1466189/china-share-of-leading-athletic-footwear-brands-on-tmall/
Guosen Securities, und Eastmoney.com. "Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall from 2017 to 2023." Chart. April 19, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1466189/china-share-of-leading-athletic-footwear-brands-on-tmall/
Guosen Securities, Eastmoney.com. (2024). Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall from 2017 to 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1466189/china-share-of-leading-athletic-footwear-brands-on-tmall/
Guosen Securities, and Eastmoney.com. "Market Share of Leading Outdoor Athletic Footwear Brands on China's E-commerce Platform Tmall from 2017 to 2023." Statista, Statista Inc., 19 Apr 2024, https://www.statista.com/statistics/1466189/china-share-of-leading-athletic-footwear-brands-on-tmall/
Guosen Securities & Eastmoney.com, Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall from 2017 to 2023 Statista, https://www.statista.com/statistics/1466189/china-share-of-leading-athletic-footwear-brands-on-tmall/ (last visited November 23, 2024)
Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall from 2017 to 2023 [Graph], Guosen Securities, & Eastmoney.com, April 19, 2024. [Online]. Available: https://www.statista.com/statistics/1466189/china-share-of-leading-athletic-footwear-brands-on-tmall/
