For the period from 2026 to 2028, it is predicted that the subscription OTT penetration rate in the Nordic countries Finland, Sweden, Denmark, and Norway will reach 73 percent of households. Notably, in 2012, only four percent of households had a streaming subscription, which grew to nearly 70 percent in just a decade.
Subscription over-the-top (OTT) penetration rate in the Nordic countries from 2012 to 2028
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Ampere Analysis (@AmpereAnalysis). (March 11, 2024). Subscription over-the-top (OTT) penetration rate in the Nordic countries from 2012 to 2028 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1466188/subscription-over-the-top-penetration-nordics/
Ampere Analysis (@AmpereAnalysis). "Subscription over-the-top (OTT) penetration rate in the Nordic countries from 2012 to 2028." Chart. March 11, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1466188/subscription-over-the-top-penetration-nordics/
Ampere Analysis (@AmpereAnalysis). (2024). Subscription over-the-top (OTT) penetration rate in the Nordic countries from 2012 to 2028. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1466188/subscription-over-the-top-penetration-nordics/
Ampere Analysis (@AmpereAnalysis). "Subscription Over-the-top (Ott) Penetration Rate in The Nordic Countries from 2012 to 2028." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1466188/subscription-over-the-top-penetration-nordics/
Ampere Analysis (@AmpereAnalysis), Subscription over-the-top (OTT) penetration rate in the Nordic countries from 2012 to 2028 Statista, https://www.statista.com/statistics/1466188/subscription-over-the-top-penetration-nordics/ (last visited December 22, 2024)
Subscription over-the-top (OTT) penetration rate in the Nordic countries from 2012 to 2028 [Graph], Ampere Analysis (@AmpereAnalysis), March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1466188/subscription-over-the-top-penetration-nordics/
