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Sportswear apparel sales breakdown on Tmall China 2023, by brand
In 2023, CAMEL was the most popular outdoor athletic apparel brand on China's e-commerce platform Tmall, accounting for 7.3 percent of the platform's total athletic apparel sales value. FILA followed with a market share of 6.3 percent. Nike, the sportswear giant, ranked only seventh on this list.