As of December 2023, the majority of American consumers who typically accessed streaming services with a shared password were Gen Z adults, with over half of respondents saying to do so. Among millennials, this share amounted to 37 percent. In total, 30 percent of U.S. adults used someone else's account to access streaming services.
Share of adults accessing video streaming services through someone else's subscription in the United States as of December 2023, by generation
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eMarketer. (February 27, 2024). Share of adults accessing video streaming services through someone else's subscription in the United States as of December 2023, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1466160/password-sharing-between-consumers-by-generation-us/
eMarketer. "Share of adults accessing video streaming services through someone else's subscription in the United States as of December 2023, by generation." Chart. February 27, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1466160/password-sharing-between-consumers-by-generation-us/
eMarketer. (2024). Share of adults accessing video streaming services through someone else's subscription in the United States as of December 2023, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1466160/password-sharing-between-consumers-by-generation-us/
eMarketer. "Share of Adults Accessing Video Streaming Services through Someone Else's Subscription in The United States as of December 2023, by Generation." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1466160/password-sharing-between-consumers-by-generation-us/
eMarketer, Share of adults accessing video streaming services through someone else's subscription in the United States as of December 2023, by generation Statista, https://www.statista.com/statistics/1466160/password-sharing-between-consumers-by-generation-us/ (last visited November 22, 2024)
Share of adults accessing video streaming services through someone else's subscription in the United States as of December 2023, by generation [Graph], eMarketer, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1466160/password-sharing-between-consumers-by-generation-us/
