In 2023, Nike contributed 13.3 percent of the total athletic footwear sales value on China's e-commerce platform Tmall. ANTA followed with a market share of 10.3 percent. The five leading brands made up nearly half of Tmall's outdoor athletic footwear sales.
Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall in 2023
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Guosen Securities, & Eastmoney.com. (April 19, 2024). Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1466068/china-leading-athletic-footwear-brands-on-tmall/
Guosen Securities, und Eastmoney.com. "Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall in 2023." Chart. April 19, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1466068/china-leading-athletic-footwear-brands-on-tmall/
Guosen Securities, Eastmoney.com. (2024). Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1466068/china-leading-athletic-footwear-brands-on-tmall/
Guosen Securities, and Eastmoney.com. "Market Share of Leading Outdoor Athletic Footwear Brands on China's E-commerce Platform Tmall in 2023." Statista, Statista Inc., 19 Apr 2024, https://www.statista.com/statistics/1466068/china-leading-athletic-footwear-brands-on-tmall/
Guosen Securities & Eastmoney.com, Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall in 2023 Statista, https://www.statista.com/statistics/1466068/china-leading-athletic-footwear-brands-on-tmall/ (last visited December 23, 2024)
Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall in 2023 [Graph], Guosen Securities, & Eastmoney.com, April 19, 2024. [Online]. Available: https://www.statista.com/statistics/1466068/china-leading-athletic-footwear-brands-on-tmall/
