Survey on sources of information used before a purchase in Austria 2023

Published by
Kasia Davies,
May 22, 2024

In 2023, when researching a product or service before buying or using it, around 70 percent of people in Austria said they used a search engine. Another popular way to find out about a product was either in-store or by reading reviews online. 

Which sources of information do you use to research before making a purchase?

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Release date

November 2023

Region

Austria

Survey time period

Autumn 2023

Number of respondents

1,000 respondents

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased as follows: "Where do you research a product or service that you want to buy or use, regardless whether the purchase/use is to be made online or in store?" (in German  "Wo informieren Sie sich über ein Produkt bzw. eine Dienstleistung, die Sie kaufen oder in Anspruch nehmen wollen, unabhängig davon, ob der Kauf/ die Inanspruchnahme online oder in einem Geschäft gemacht werden soll?")

Multiple answers were possible.

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