During a survey carried out in 2023, 36 percent of responding marketing decision makers who bought programmatically stated that they did not factor in sustainability at all in their marketing production and planning process. Half said they had other priorities and the other half said that they had yet to find out how to include sustainability in their daily business.
Role of sustainability in marketing according to marketing decision makers in the United States in 2nd quarter 2023
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Adform. (September 19, 2023). Role of sustainability in marketing according to marketing decision makers in the United States in 2nd quarter 2023 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1465999/sustainability-marketing-usa/
Adform. "Role of sustainability in marketing according to marketing decision makers in the United States in 2nd quarter 2023." Chart. September 19, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1465999/sustainability-marketing-usa/
Adform. (2023). Role of sustainability in marketing according to marketing decision makers in the United States in 2nd quarter 2023. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1465999/sustainability-marketing-usa/
Adform. "Role of Sustainability in Marketing According to Marketing Decision Makers in The United States in 2nd Quarter 2023." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1465999/sustainability-marketing-usa/
Adform, Role of sustainability in marketing according to marketing decision makers in the United States in 2nd quarter 2023 Statista, https://www.statista.com/statistics/1465999/sustainability-marketing-usa/ (last visited December 26, 2024)
Role of sustainability in marketing according to marketing decision makers in the United States in 2nd quarter 2023 [Graph], Adform, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1465999/sustainability-marketing-usa/
