During a survey carried out in 2023, 36 percent of responding marketers said they did not have a clear idea of how abandoning third-party cookies will impact their marketing. Nearly two-third (65 percent) reported they have already experienced a negative impact on their online advertising efforts as a result of third-party cookies being blocked.
Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023
among marketing decision makers who bought programmatically
Supplementary notes
The source does not provide a date of survey. The date provided is the release date.
The source does not specify the survey type.
Multiple answers were possible.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adform. (September 19, 2023). Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1465995/preparedness-cookie-deprecation-usa/
Adform. "Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023." Chart. September 19, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1465995/preparedness-cookie-deprecation-usa/
Adform. (2023). Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1465995/preparedness-cookie-deprecation-usa/
Adform. "Level of Preparedness for Third-party Cookie Deprecation in The United States in 2nd Quarter 2023." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1465995/preparedness-cookie-deprecation-usa/
Adform, Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023 Statista, https://www.statista.com/statistics/1465995/preparedness-cookie-deprecation-usa/ (last visited October 31, 2024)
Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023 [Graph], Adform, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1465995/preparedness-cookie-deprecation-usa/
