During a survey carried out in 2023, 36 percent of responding marketers said they did not have a clear idea of how abandoning third-party cookies will impact their marketing. Nearly two-third (65 percent) reported they have already experienced a negative impact on their online advertising efforts as a result of third-party cookies being blocked.
Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023
among marketing decision makers who bought programmatically
Supplementary notes
The source does not provide a date of survey. The date provided is the release date.
The source does not specify the survey type.
Multiple answers were possible.
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Adform. (September 19, 2023). Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1465995/preparedness-cookie-deprecation-usa/
Adform. "Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023." Chart. September 19, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1465995/preparedness-cookie-deprecation-usa/
Adform. (2023). Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1465995/preparedness-cookie-deprecation-usa/
Adform. "Level of Preparedness for Third-party Cookie Deprecation in The United States in 2nd Quarter 2023." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1465995/preparedness-cookie-deprecation-usa/
Adform, Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023 Statista, https://www.statista.com/statistics/1465995/preparedness-cookie-deprecation-usa/ (last visited December 30, 2024)
Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023 [Graph], Adform, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1465995/preparedness-cookie-deprecation-usa/
