Main e-platform sports shoe sales distribution China 2023, by price

Published by
Xin Ou,
May 15, 2024

In 2023, shoes priced between 200 and 399 yuan accounted for around 30.4 percent of the online sales of athletic footwear on China's leading e-commerce platforms Tmall, JD.com, and Douyin. Sports shoes that cost between 400 and 599 yuan followed with a market share of 21.6 percent. Over half of the total athletic footwear sales on those platforms came from shoes valued between 200 and 599 yuan.

Distribution of online retail sales value of athletic footwear on China's leading e-commerce platforms Tmall, JD.com, and Douyin in 2023, by price range

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Release date

April 2024

Region

China

Survey time period

2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2024).

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