Attitudes towards B2B digital market strategies in Italy 2023

Published by Statista Research Department, Dec 4, 2024

During a survey conducted among marketers in Italy as of October 2023, approximately 38 percent of respondents stated they agree or totally agree that the market rewards companies that invest in digital tools. About 36 percent neither agreed nor disagreed, while 27 percent indicated they disagree or completely disagree.

Attitudes towards B2B digital market strategies according to marketers in Italy as of October 2023

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Release date

October 2023

Region

Italy

Survey time period

as of October 2023

Number of respondents

130 respondents

Special properties

The survey was conducted among businesses classified under ATECO codes. These businesses had a turnover ranging from 5 to 55 million euros in 2021.

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