During a survey conducted among marketers in Italy as of October 2023, approximately 38 percent of respondents stated they agree or totally agree that the market rewards companies that invest in digital tools. About 36 percent neither agreed nor disagreed, while 27 percent indicated they disagree or completely disagree.
Attitudes towards B2B digital market strategies according to marketers in Italy as of October 2023
Characteristic
Totally disagree
Disagree
Neither agree nor disagree
Agree
Totally agree
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Marketing Arena. (October 2, 2023). Attitudes towards B2B digital market strategies according to marketers in Italy as of October 2023 [Graph]. In Statista. Retrieved July 25, 2024, from https://www.statista.com/statistics/1465739/b2b-digital-market-strategies-italy/
Marketing Arena. "Attitudes towards B2B digital market strategies according to marketers in Italy as of October 2023." Chart. October 2, 2023. Statista. Accessed July 25, 2024. https://www.statista.com/statistics/1465739/b2b-digital-market-strategies-italy/
Marketing Arena. (2023). Attitudes towards B2B digital market strategies according to marketers in Italy as of October 2023. Statista. Statista Inc.. Accessed: July 25, 2024. https://www.statista.com/statistics/1465739/b2b-digital-market-strategies-italy/
Marketing Arena. "Attitudes towards B2b Digital Market Strategies According to Marketers in Italy as of October 2023." Statista, Statista Inc., 2 Oct 2023, https://www.statista.com/statistics/1465739/b2b-digital-market-strategies-italy/
Marketing Arena, Attitudes towards B2B digital market strategies according to marketers in Italy as of October 2023 Statista, https://www.statista.com/statistics/1465739/b2b-digital-market-strategies-italy/ (last visited July 25, 2024)
Attitudes towards B2B digital market strategies according to marketers in Italy as of October 2023 [Graph], Marketing Arena, October 2, 2023. [Online]. Available: https://www.statista.com/statistics/1465739/b2b-digital-market-strategies-italy/