In October 2023, there were 134.2 percent more color cosmetics users aged 50 years or above on Douyin in China compared to the same period in the previous year. Meanwhile, the number of color cosmetics consumers aged between 31 and 40 years, the largest age group on Douyin, saw a year-on-year growth of 37.9 percent.
Year-over-year growth of the user number of color cosmetic products on Douyin platform (TikTok) in China in October 2023, by age group
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Sohu. (December 22, 2023). Year-over-year growth of the user number of color cosmetic products on Douyin platform (TikTok) in China in October 2023, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1465729/china-douyin-color-cosmetics-user-yoy-growth-by-age/
Sohu. "Year-over-year growth of the user number of color cosmetic products on Douyin platform (TikTok) in China in October 2023, by age group." Chart. December 22, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1465729/china-douyin-color-cosmetics-user-yoy-growth-by-age/
Sohu. (2023). Year-over-year growth of the user number of color cosmetic products on Douyin platform (TikTok) in China in October 2023, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1465729/china-douyin-color-cosmetics-user-yoy-growth-by-age/
Sohu. "Year-over-year Growth of The User Number of Color Cosmetic Products on Douyin Platform (Tiktok) in China in October 2023, by Age Group." Statista, Statista Inc., 22 Dec 2023, https://www.statista.com/statistics/1465729/china-douyin-color-cosmetics-user-yoy-growth-by-age/
Sohu, Year-over-year growth of the user number of color cosmetic products on Douyin platform (TikTok) in China in October 2023, by age group Statista, https://www.statista.com/statistics/1465729/china-douyin-color-cosmetics-user-yoy-growth-by-age/ (last visited December 19, 2024)
Year-over-year growth of the user number of color cosmetic products on Douyin platform (TikTok) in China in October 2023, by age group [Graph], Sohu, December 22, 2023. [Online]. Available: https://www.statista.com/statistics/1465729/china-douyin-color-cosmetics-user-yoy-growth-by-age/