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Annual growth of color cosmetics users on Douyin China 2023, by age
In October 2023, there were 134.2 percent more color cosmetics users aged 50 years or above on Douyin in China compared to the same period in the previous year. Meanwhile, the number of color cosmetics consumers aged between 31 and 40 years, the largest age group on Douyin, saw a year-on-year growth of 37.9 percent.