Share of time spent on mobile apps worldwide 2024, by category

Published by Laura Ceci, Feb 13, 2025

In 2024, more than 35 percent of the time that users worldwide spent on mobile devices was spent on social media apps. Entertainment apps represented the second most engaging category for mobile users, with a share of 32.7 percent of the total time spent on mobile apps. Utility and productivity apps were the third most engaging apps for global users, with around 14 percent of the total time spent on mobiles being spent on apps in this category.

Distribution of the time spent using mobile apps worldwide in 2024, by category

CharacteristicShare of time spent
Other apps 4.4%
News and magazine 0.3%
Finance 1%
Shopping 1.5%
Business 1.6%
Web browsers and search engines 5.8%
Gaming 9.7%
Utility & productivity 13.6%
Entertainment 32.7%
Social media 35.1%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of time spent35.1%35.1%32.7%32.7%13.6%13.6%9.7%9.7%5.8%5.8%1.6%1.6%1.5%1.5%1%1%0.3%0.3%4.4%4.4%Social mediaEntertainmentUtility &productivityGamingWeb browsers andsearch enginesBusinessShoppingFinanceNews and magazineOther apps
0%5%10%15%20%25%30%35%40%

© Statista 2025
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Release date

February 2025

Region

Worldwide

Survey time period

2024

Special properties

Android phones only

Supplementary notes

The values may not sum up to 100 percent due to rounding.

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