Most popular fashion stores among Gen Z in the U.S. 2024

Published by Statista Research Department, Oct 9, 2024

Forever 21 and H&M wwere the leading fashion store in the United States, based on brand popularity among Generation Z in 2024. The retailer were popular among 47 percent of internet users.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Leading fashion stores among Generation Z ranked by brand popularity in the United States in 2024

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Source

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Release date

July 2024

Region

United States

Survey time period

June 2024

Number of respondents

1,244 respondents

Age group

18-64 years

Special properties

Respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to fashion stores, which of the following brands do you like?"

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Statistics on " Generation Z fashion in the United States "

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Other statistics that may interest you Generation Z fashion in the United States

Overview

5

Spending

5

Brands

8

Trends

8

Purchasing behavior

5

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Topics

Generation Z fashion in the United StatesApparel market in the U.S.NikeU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z and the beauty industry in the United States
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