Color makeup consumer distribution China 2023, by age

Published by
Xin Ou,
May 13, 2024

In 2023, consumers aged between 18 and 34 years accounted for over three quarters of the total number of color makeup consumers in China. By contrast, only six percent of the color makeup consumers were aged 50 years or above.

Distribution of color makeup product* consumers in China in 2023, by age group

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Release date

March 2024

Region

China

Survey time period

2023

Supplementary notes

*The term "color makeup products" refers to the color cosmetics applied after base makeup.

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