Most used offline fashion purchase channels in the U.S. in 2023, by generation

Store types where consumer purchased fashion in the United States in 2023, by generation

CharacteristicGen ZMillenialsGen XBoomers
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Statistic: Store types where consumer purchased fashion in the United States in 2023, by generation
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Number of respondents

1,035 respondents

Age group

16 to 83 years old

Special properties

respondents who purchased fashion

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which stores have you purchased fashion items in the last 12 months?"

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Generation Z fashion in the United States

Everything on "Generation Z fashion in the United States" in one document: edited and divided into chapters, including detailed references.

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Consumer behavior

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