Leading risks of generative AI adoption in marketing in India 2023

Published by
Tanushree Basuroy,
Nov 9, 2024
In a 2023 survey of Indian marketers, nearly 73 percent of respondents identified data privacy as the main risk in adopting generative AI for marketing. Furthermore, biased responses and fabricated answers were cited as other significant risks associated with generative AI.

Leading risks of generative artificial intelligence adoption in marketing in India in 2023

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Release date

November 2023

Region

India

Survey time period

October to November 2023

Number of respondents

107 respondents

Special properties

marketing professionals

Supplementary notes

Survey question: Which risks worries you the most when it comes to generative AI adoption?

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Statistics on " Generative artificial intelligence (AI) in business "

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Overview

3

Use of generative AI

7

Risks in business

4

Implementation and adoption

6

Impact

4

Generative AI in U.S. enterprises

6

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Topics

AI usage in marketing in IndiaAdvertising industry in IndiaDigital advertising in IndiaDigital marketing in IndiaArtificial intelligence (AI) use in marketing
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