Millenials and Gen Z indicated the highest interest in plant based pet food equating to 71 percent. While Gen X and Boomers showed little interest in purchasing plant based pet foods.
Consumers interested in alternative protein in pet food in the U.S. as of 2023, by generations
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Bowman Report. (August 20, 2023). Consumers interested in alternative protein in pet food in the U.S. as of 2023, by generations [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1465608/interest-in-plant-and-insect-protein-in-pet-food-us-by-generation/
Bowman Report. "Consumers interested in alternative protein in pet food in the U.S. as of 2023, by generations." Chart. August 20, 2023. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1465608/interest-in-plant-and-insect-protein-in-pet-food-us-by-generation/
Bowman Report. (2023). Consumers interested in alternative protein in pet food in the U.S. as of 2023, by generations. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1465608/interest-in-plant-and-insect-protein-in-pet-food-us-by-generation/
Bowman Report. "Consumers Interested in Alternative Protein in Pet Food in The U.S. as of 2023, by Generations." Statista, Statista Inc., 20 Aug 2023, https://www.statista.com/statistics/1465608/interest-in-plant-and-insect-protein-in-pet-food-us-by-generation/
Bowman Report, Consumers interested in alternative protein in pet food in the U.S. as of 2023, by generations Statista, https://www.statista.com/statistics/1465608/interest-in-plant-and-insect-protein-in-pet-food-us-by-generation/ (last visited September 26, 2024)
Consumers interested in alternative protein in pet food in the U.S. as of 2023, by generations [Graph], Bowman Report, August 20, 2023. [Online]. Available: https://www.statista.com/statistics/1465608/interest-in-plant-and-insect-protein-in-pet-food-us-by-generation/