Impact of generative AI on business in India 2023

Published by
Tanushree Basuroy,
Dec 10, 2024
In a 2023 survey of Indian marketers, approximately 70 percent of respondents expressed confidence that generative AI would improve the customer experience of their businesses. Furthermore, they identified driving innovation and reducing costs as other significant impacts of generative AI on business operations.

Perceived impact of generative artificial intelligence on business in India in 2023

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Release date

November 2023

Region

India

Survey time period

October to November 2023

Number of respondents

107 respondents

Special properties

marketing professionals

Supplementary notes

Survey question: What facets of your business would Generative AI impact?

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Statistics on " Generative artificial intelligence (AI) in business "

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Other statistics that may interest you Generative artificial intelligence (AI) in business

Overview

3

Use of generative AI

7

Risks in business

4

Implementation and adoption

6

Impact

4

Generative AI in U.S. enterprises

6

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Artificial intelligence in e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing Artificial intelligence use in media and entertainmentArtificial intelligence (AI) use in marketing in the UK
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